The evolving customer

Is there a universal consumer?

Global brands and small regional companies are listening to customers and localizing their products to meet differentiated tastes, flavors and even portion sizes.

Connecting with empowered consumers

As brand-savvy shoppers across Asia select from an ever-enlarging choice of products, in-store strategies combine the best of art and science.

Empowering patients, serving changing needs

Ongoing socio-economic shifts and new applications for health data are influencing patient expectations and care needs across Asia.

Changing service expectations of customers

Applying new customer solutions and business services is the driving force in transforming modern industrial companies.

Branding with an Asian touch

The rise of a new generation of brandaware domestic players across Asia has been encouraged by a strengthening of the sense of consumer identity in each nation allied with an increase in national pride – all of which are reflected in product branding and messaging.